Public opinion is the aggregate of individual attitudes or beliefs Belief is the psychological state in which an individual holds a proposition or premise to be true held by the adult population. Public opinion can also be defined as the complex collection of opinions of many different people and the sum of all their views. The principle approaches to the study of public opinion may be divided into 4 categories:

  1. quantitative measurement of opinion distributions;
  2. investigation of the internal relationships among the individual opinions that make up public opinion on an issue;
  3. description or analysis of the public role of public opinion;
  4. study both of the communication media that disseminate the ideas on which opinions are based and of the uses that propagandists and other manipulators make of these media.

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