A push poll is a political campaign technique in which an individual or organization attempts to influence or alter the view of respondents under the guise of conducting a poll. In a push poll, large numbers of respondents are contacted, and little or no effort is made to collect and analyze response data. Instead, the push poll is a form of telemarketing-based propaganda and rumor mongering, masquerading as a poll. Push polls may rely on innuendo or knowledge gleaned from opposition research on an opponent. They are generally viewed as a form of negative campaigning. The term is also sometimes used inaccurately to refer to legitimate polls which test political messages, some of which may be negative. Push polling has been condemned by the American Association of Political Consultants, and is illegal in New Hampshire.